Affirm who you are. Decide What you want. Start.

This Is My Start teaches women how to build a purpose-driven, financially independent lifestyle that aligns with who they are.

Through personal development, mindset, and business coaching I help women create the life they truly desire by affirming who they are, deciding what they want, and starting! Are you ready to start living in your purpose? Let's get started!


Hey! I'm so glad you found me.

I’m Allison, the founder of This is Affirm, LLC a company dedicated to uplifting, empowering, and inspiring women to create their best life! I created This is My Start to provide a Personal Development & Business Coaching experience to help women affirm who they are, decide what they want, and START! This could be a new start in life or leaping into entrepreneurship.

I am a Certified Hello 7 Coach. A Hello Seven Coach is a business coach, money coach, and mindset coach – all in one. I work with diverse entrepreneurs: women, BIPOC, LGBTQIA, people with disabilities, and more. By working hand-in-hand with me, you will receive a step by step path to grow your business.  

A few facts about me :

  • I have 20 years of designing, developing, and delivering training programs and online courses (eLearning).
  • I am a personal development expert. I overcame a life-altering situation and rebuilt my life with the ultimate goal of helping other women do the same.
  • I am a Wayfinder. “There is always a way, we just have to start, to reveal it. Anything is possible.” -Allison Williams
  • I am an expert at finding creative solutions to problems, seeing the possibilities, filling gaps, empowering and uplifting people.
  • I love helping people get unstuck.
  • I'm highly skilled in simplifying things for others, especially when it comes to tech skills. I remove the frustration and show you that anything is possible.
  • Words I live by: Start where you are. Use what you have. Do what you can. ~Arthur Ashe

I look forward to working with you!



This is My Start

Personal Development & Business Coaching for Entrepreneurs, wanna-be entrepreneurs, and those who are entrepreneur-ish.


This is My Start, provides powerful coaching experiences designed specifically for women who are ready to take a leap into entrepreneurship. If you dream of packaging your expertise and monetizing your brilliance, but you're not sure where to start, I’m here to help.

My experiences are designed to help you gain clarity and put all of the pieces together, using strategies and tools to help you affirm who you are and build the confidence and courage you need to create the life you truly deserve.

I understand that starting a new chapter in your life can be daunting, but with the right guidance and support, you can achieve anything you set your mind to (I’ve done it). My experiences are for you whether you are ready to leave your job or need to work in both worlds until you’re comfortable. I am accepting clients with an annual revenue between $0 - $1,000,000.


1:1 Personal Development + Business Coaching

This is an impactful experience that provides a step-by-step system that gets results. I strategically help you:


AFFIRM WHO YOU ARE Your path to success begins with a strong sense of self and figuring out the path that aligns with who you are and your vision.

DISCOVER YOUR SECRET SAUCE Delve into your strengths, skills, passion, and talents to uncover the sauce that will set you apart. We will write the recipe for your secret sauce!

IGNITE YOUR VISION Envision your goals with unwavering clarity. Get clear on your vision and work toward making it tangible.

BUILD A STRONG FOUNDATION Construct a powerful framework that supports your vision and supports your growth.

CREATE YOUR ECOSYSTEM Build your Empowerment Squad to achieve success quicker, with ease, and with positive reinforcement. Determine what and who you need to reach your goals. 

ESTABLISH YOUR YOU-NIQUE BRAND      Establish an identity that reflects your values, vision, and impact. Who are you, what do you do, who do you do it for?

EMPOWER YOURSELF Entrepreneurship is not easy. You need to know how to empower yourself to achieve continued personal and business success. Self-care is a huge part of your success. Learn how to put YOU first while on your CEO journey.

CREATE YOUR OFFER It's time to bring your vision to life and follow the foundation you've established. Create, price, market, announce, and sell your offer.

STAY FOCUSED To keep the momentum going you will need to stay focused. Develop a plan that focuses your time and effort to grow and scale your business by creating daily and weekly habits to keep you focused. 

PAVE NEW PATHS I teach you how to be agile. Building a business is not a one-and-done task. To grow you must be willing to pave new paths on your journey at the right time. 

This is your start on the path to achieving your goals! 

Ideal for all levels of entrepreneurs who are ready to:

Start, grow, and scale your business.

What's next? Fill out a short application and let's see if we are a match. I want to make sure I can address your issues, desires, and goals. If we are a match I will set up a call with you.  


Additional Offers

Words of Affirmation

I love helping my clients and each time they see results it further confirms that I am working within my purpose.

 “Connecting with Allison is one of the best things I have done for my business and my mindset. From the moment I told her about my business goals and aspirations, she immediately saw the vision I pictured and so much more. She has a strategic way of asking questions that helped me reflect on my business in a more meaningful way and guided me to creating more specific messaging for my passion. Her guidance was not only knowledgeable but also compassionate and approachable." 

K. Williams, Nurse Practitioner

“Working with Allison has been an amazing experience. I connected with Affirm as I was starting my first LLC. I was new and like most new business owners, finding my way. Allison was encouraging and demonstrated knowledge in her expertise that made me comfortable. She established trust at the onset. Today I can say that I’ve reached success because of my work with her. I’m looking forward to even bigger stories of success as I stay connected with Allison!" 

 Dr. S. Cooper

"Allison is a creative professional who is multifaceted in multiple areas of life.  She is professional, insightful, and easy to talk to.  Allison has a gift to work with others with kindness, patience, and diligence.  She encourages individuals to really seek out their highest potential for professional growth and development.  She is competent in her skills to encourage and build others in obtaining their desires in one’s life.  Allison is great at identifying an individual’s personal challenges and assisting with problem areas in order to provide the best services possible.  Allison is more than capable to provide leadership, and guidance and serves as a confidant to the people she serves.  She has the experience and qualifications to meet an array of diverse needs, populations, and specialties!"

- Monique Parr, MS, LCMHC, TF-CBT

“Allison is a great coach!  She is solution-focused and excellent at helping others see the big picture.  She is honest and straightforward in her approach.  She doesn’t believe she has all the answers, but rather listens, provides challenges, and encourages honest reflection in order to help clients experience growth. She encourages commitment to action as she only wants to see you winning and at your best."

- Regina Williams, LCMHC

“Allison's gift is helping you figure things out! She has the ability to break down complex subjects and make them easy to understand. She helped me figure out what I'm really good at and should be consulting on rather than staying in my comfort zone. She is also really compassionate and patient! I learned A LOT from just one coaching session.” 

- Linda Harris

I also wanted to thank you. Something you may not have realized but when you helped me with my digial product, you gave me some direction and general feedback about making sure I gave specific direction about how to use the tools i was putting in there. I used your guidance when I set up my membership as well and people REALLY are following my directions about how the membership flows and what each section is for to the tee...I’m like yasssssssssss!

- VIP Client